The platform is already a powerhouse for product recommendations of all kinds. In this case, it's a new feature on YouTube for your phone that uses AR (that's augmented reality) to help you try on and even buy lipstick using your front-facing camera - without leaving your living room. YouTube is the most popular video platform in the world, which is why any experiments with new technologies should make you sit up and pay attention.
Virtually try on different lipstick shades with YouTube's new AR feature.
